Graphic Design & Art Direction
Graphic Design & Art Direction
Concentrating on both landscape and portrait photography, Stephen wanted an identity that was simple and visually linked to elements of photographic equipment in some form - but without being too obvious. After experimenting with geometric shapes and letterforms, the logo was simplified down to his initials, confined within a circular stroke. When centred, this circle emulates a camera lens - especially when used on a black background.
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Identity - Branding
