Graphic Design & Art Direction
Graphic Design & Art Direction
A leading manufacturer in the agricultural industry, the AEA required a more contemporary approach to their annual review and redesign of the website. With both of these being very content heavy, the structure of the design came in the use of vibrant, on-point imagery and simple supporting infographics. A more abstract approach to the photography was taken which created a nice variety of composition throughout the report. This was carried across to the website and a cleaner, modular structure was designed which made it far more responsive and user-friendly.
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Literature - Website
Designed at Motif Creative
